Privacy Statement
1. Introduction
This privacy statement explains how we collect, use, and protect your personal data when you use our website, primark-gb.com, and interact with our services. We are committed to safeguarding your privacy and handling your information in a secure and transparent manner. Please read this statement carefully to understand our practices regarding your personal data.
2. The Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:
- Identity Data includes first name, last name, username, or similar identifier.
- Contact Data includes billing address, delivery address, email address, and telephone numbers.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Usage Data includes information about how you use our website and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.
3. How We Collect Your Data
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us via our website. This includes personal data you provide when you create an account on our site or sign up for our marketing communications.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.
4. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
- Where you have given us your consent.
5. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
6. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.
7. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us via the methods provided on our website.
8. Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy on primark-gb.com.
9. Changes to This Privacy Statement
We may update this privacy statement from time to time. The historic version can be obtained by contacting us. We will notify you of any material changes through our website or other usual communication channels. We encourage you to review this statement periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions about this privacy statement or our privacy practices, please use the contact details provided on the ‘Contact Us’ section of our website at primark-gb.com. We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.